Sub-Zero

Read the case study to see why customers are warming up to Sub-Zero

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Sub-Zero

In order to maintain close brand relationships, luxury kitchen appliance maker needs to know — exactly — where customers are

The ultimate aim of customer relationship management (CRM) systems is to make a company come across less like a corporation and more like a friend. Whether an interaction is in person, online or on the phone, a high-end brand like Sub-Zero will instantly recognize who you are, remember the products you own, and know your support issues: past and present.