Avoiding the High Cost of Bad Addresses

Best Practices for Achieving First-Class Address Quality

Avoiding the High Cost of Bad Addresses

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Discover how to avoid the negative consequences of incorrect addresses

The Data Warehousing Institute reports that most organizations believe that their contact data quality is fine. Yet the United States Postal Service consistently releases news that contradicts this assumption:

  • 23.6% of all mail is addressed incorrectly
  • The quality of stored U.S. addresses decays at a rate of 17% per year
  • Undeliverable as Addressed (UAA) mail costs USPS nearly $2 billion each year — the cost to business mailers is at least double

Whether your focus is direct marketing, order fulfillment or billing, accurate addresses are essential for best results. The negative consequences of incorrect addresses go well beyond delayed mail.