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Are You Ready to Grow Beyond Mail?

Posted by Kim Mauch on Tuesday, May 10, 2016 - 16:35
Are You Ready to Grow Beyond Mail?

In an increasingly connected world, mailers are being called to extend their mailings with email follow-ups, calling campaigns and social media posts. Let’s take a look at a few of these new channels to see what’s possible.

Epicomm, formerly MFSA, did a study and found that 22% of mailers today are offering email services. And companies who are expanding their services are the ones who are growing the most. But we found that some mailers are having trouble knowing where to start. So let’s take a look at a few of these new channels to see what’s possible.

7 Reasons to Go to NPF this Year

Posted by Kim Mauch on Saturday, May 7, 2016 - 16:40
7 Reasons to Go to NPF this Year

Here at Satori we’re getting excited for the National Postal Forum. It’s the biggest show for the mailing industry, and we have some fun things planned.

If you’ve been in the mailing industry for any length of time, you’ve probably heard of NPF, and perhaps you’ve attended in the past. With tight budgets it can be hard to justify the cost to travel to a conference. But in the world of mailing conferences, NPF has a huge benefit no matter what you’re looking for. Here are some reasons to consider NPF this year:

What I Learned at NPF 2016

Posted by Kim Mauch on Monday, April 11, 2016 - 16:38
What I Learned at NPF 2016

It’s hard to believe it’s April and NPF is already over. We had a packed schedule this year, and I came away with some really interesting insights that I’m already starting to look at back in the office.

The atmosphere and attitude of the attendees was very positive this year. There was a sense of openness and discovery throughout the week, and around 30% of the attendees were there for the first time. Here are a few of the takeaways I found the most interesting:

Whatever Happened to the Full-Service Mandate?

Posted by Kim Mauch on Wednesday, February 10, 2016 - 16:42
Whatever Happened to the Full-Service Mandate?

Just over two years ago, USPS had proposed that Full-Service mail preparation be required for mailers to claim automation rates. While many larger companies were already using Full-Service, most mailers were scrambling to make the changes necessary to keep their automation discounts. Then in a surprise move, the Postal Regulatory Commission (PRC) made a statement: a Full-Service mandate is equivalent to a price increase, and is subject to the Consumer Price Index (CPI) cap for postage increases.