If you’ve been in the mailing industry for awhile, acronyms like CASS, DPV and NCOA are very familiar. Perhaps you run these processes on your mailing lists every day. But after you run these processes, what should you do with the results? Many mailers will ignore the results completely, missing out on a key opportunity to cut down on their mailing costs. Today, we’ll review some of the results you’ll get after running your list through Address Correction, which includes data from CASS and DPV processing.
The first week of January is a great time to take stock, evaluate the past year, and make some goals for the year to come. Here are some suggestions to make 2011 really shine.
Each quarter, a group of representatives from the mailing industry meet with USPS personnel to get an update on where USPS is going and how it did over the past year. The Mailers Technical Advisory Committee (MTAC) is a great place to meet people from all parts of the mail stream. For more information about MTAC, and a link to presentations given at the conference, see the MTAC page on RIBBS. Here is a summary of some of the topics covered in the Fall 2010 meeting.