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Understanding Address Correction Results

Posted by Rob Perin on Tuesday, March 15, 2011 - 15:46
Understanding Address Correction Results

If you’ve been in the mailing industry for awhile, acronyms like CASS, DPV and NCOA are very familiar. Perhaps you run these processes on your mailing lists every day. But after you run these processes, what should you do with the results? Many mailers will ignore the results completely, missing out on a key opportunity to cut down on their mailing costs. Today, we’ll review some of the results you’ll get after running your list through Address Correction, which includes data from CASS and DPV processing.

New Year’s Mailing Resolutions for 2011

Posted by Kim Mauch on Monday, January 3, 2011 - 18:34
New Year’s Mailing Resolutions for 2011

The first week of January is a great time to take stock, evaluate the past year, and make some goals for the year to come. Here are some suggestions to make 2011 really shine.

Early Present for Full-Service Mailers

Posted by Kim Mauch on Friday, December 17, 2010 - 16:55
Early Present for Full-Service Mailers
MTAC Co-Chair and USPS representative Steve Kearney spread some early Christmas cheer today — Full-Service mailers no longer have to worry about losing their discount on January 2. Here’s the full details, sent through the DMM Advisory.

News from MTAC – the State of USPS®

Posted by Kim Mauch on Tuesday, November 30, 2010 - 16:58
News from MTAC – the State of USPS

Each quarter, a group of representatives from the mailing industry meet with USPS personnel to get an update on where USPS is going and how it did over the past year. The Mailers Technical Advisory Committee (MTAC) is a great place to meet people from all parts of the mail stream. For more information about MTAC, and a link to presentations given at the conference, see the MTAC page on RIBBS. Here is a summary of some of the topics covered in the Fall 2010 meeting.

Should I Mail Full-Service?

Posted by Kim Mauch on Tuesday, October 26, 2010 - 18:36
Should I Mail Full-Service?
The decision to go down the Full-Service road is a controversial and complicated one for most mailers. There are many scenarios where Full-Service works, and many where it doesn’t. So how can you sort through the piles of USPS documentation and differing opinions to make an informed decision for your business? As with all business-related decisions, it all comes down to cost vs. benefit. So what costs and benefits are available with Full-Service?