Maybe like you, I tend to drive my cars for 200,000+ miles. But, as the car starts getting up there in age and miles, things start breaking and they’re usually not cheap fixes. There eventually comes a time to acknowledge that while the old car did well for you, a significant upgrade is needed and it can’t wait. And then you get that new car (or newer used car in my case), experience all the upgrades and wonder why you didn’t upgrade much sooner!
What will have a bigger impact on your business; the price increases from the January 22nd USPS® price change or the mail preparation changes that go into effect at the same time? Most mailers are focusing on the increase in postage prices, however, this year the correct answer could be the scheduled changes to mail preparation.
In mid-November the Postal Regulatory Commission (PRC) published its Section 701 Report. It popped up in the postal news feeds for a week or so and then quietly faded into the background. There are several reasons why the mailing industry needs to take some time and carefully study this report.
Recently, the USPS® sent reminders to the mailing industry regarding the regulations surrounding the completion of the NCOALink® Processing Acknowledgement Form (PAF). Specifically, USPS® stated that some companies that are acting as Broker-Agents for NCOALink® services are not completing the PAF accurately. “Broker-Agents should not complete PAFs as the List Owner if they are not indeed the owner of mailing lists being processed through NCOALink® services.” This is an important reminder, as it is related to a federal regulation (Privacy Act of 1974).